Iranian Higher Education
Volume 13, Issue 2 (2021)
ihej 2021, 13(2): 96-134 |
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ashrafi S, ZINABADI H, ABASIAN H. Identifing Implementation Requirements of Massive Open Online Course in Payam Noor University from an Economic Perspective. ihej 2021; 13 (2) :96-134
URL: http://ihej.ir/article-1-1476-en.html
URL: http://ihej.ir/article-1-1476-en.html
1- pnu university , sohilaashrafi@yahoo.com
2- Kharazmi University
2- Kharazmi University
Abstract: (3139 Views)
The aim of present research was to identify Implementation requirements of Massive Open Online Course (MOOC) in Payam Noor University from an Economic perspective. The methodology used in this study was applied and the method of data collection was qualitative. The components used were based on the documentation and semi-structured interview tools. Inductive content analysis was used in three levels of open, axial and selective in order to review the documents. For a comprehensive identification of the main components and sub-components of the implementation requirements, in addition to reviewing studies conducted in this field, semi-structured interview with 15 field experts in MOOC Course were conducted. The results showed that the implementation requirements of MOOC Course in Payam Noor University from an Economic perspective include eleven main components: Forming an Economic team, setting economic goals from launching and delivering mooc Course, supply and demand, cost and revenue, resources, investors, pricing strategy, business model, preparing and writing a business plan and presenting business model, Marketing and financial and legal Issues and 37 sub-components.
Keywords: Implementation requirements, Massive Open Online Course (MOOC), pricing strategy, business model, business plan, marketing.
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